More Cars, More Choice

Motors Today

Johnston Press is one of the largest local newspaper publishers in the UK, with over 300 titles across the UK and Republic of Ireland, including the Yorkshire Post. This extensive press campaign was for their 'Motors Today' title and website, which advertises over 200,000 new and used cars for sale.

A simple yet, highly effective concept communicated the messages clearly. The execution took a little more time since we used 142 shots of different cars. Each one was painstakingly cut out, re-coloured and positioned in place - but we think you’ll agree that the end result is great.

This press and billboard campaign ran successfully for over a year and doubled traffic to the Motors Today website during that time.

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Our Work