The Smart Route

Travel South Yorkshire

Travel South Yorkshire represents the organisations and operators working in partnership to provide public transport, walking and cycling products and services throughout South Yorkshire. OneMannBrand was asked to produce poster designs promoting 'Smart Route', their series of new bus routes in and around South Yorkshire.

The campaign focused on a variety of different people and scenarios to highlight the new bus services as an easier alternative to their current journey. It proved to be highly effective. As well as appearing on 6-sheet poster sites around South Yorkshire, the visuals were also used on company leaflets.

Smart Route 1

Smart Route 2

Smart Route 3

Smart Route 4

Our Work